Decannibalize: Solve your SEO cannibalisation problems once and for all!

identifies and helps you rectify SEO cannibalisation problems, ensuring that search engines clearly recognise the most relevant page for each keyword query.

Facing the SEO Dilemma: The Invisible Battle of Your Pages

You may not realise it, but there's an invisible battle going on in the search engines. Several pages on your website are fighting for top spot, and in the process, none of them may be getting the attention it deserves.
This internal tug-of-war is called SEO cannibalisation.

What is SEO Cannibalisation?

Let's clarify a little.

Imagine you have an online shop selling organic skincare. You have an article entitled "10 Best Organic Skincare Products for 2023" and a category page entitled "Organic Skincare Range". Both are very rich in content, but here's the rub: when users search for "Best Organic Skincare 2023", both pages appear on Google.

This may sound like a win-win situation, but it's actually a silent killer for your site's SEO. Here's why:

  1. Classification confusion Google is in a bind. It doesn't know which of the two pages is more relevant, so neither gets the high ranking it might have if it were the only one in the running.
  2. Click dilution Potential customers are split between two pages. Some may click on the blog post, while others go to the category page. Instead of directing users to the most optimised conversion point, traffic is fragmented.
  3. Reduced credibility When users see several pages from the same site for a query, this can seem repetitive and reduce confidence in the relevance of your site.
  4. Dilution of Link Power Every page that links to you gives you a vote of confidence in the eyes of the search engines - this is called link equity. But when two of your pages rank for the same keyword, external sites may link to one or the other, spreading the value thinly instead of concentrating it.

But wait, that's not all: Phantom Pages

Beyond cannibalisation, there's another silent problem: pages with zero impressions. Imagine writing a complete guide on "The Benefits of Organic Skincare", but three months later, it gets no views. It's like a ghost page, existing but invisible. The reasons could be:

  1. Low Quality Signals : Google may consider that the content is not up to the standard of competing pages.
  2. Crawling and indexing problems Technical problems could prevent Google from noticing the page.
  3. Keyword misalignment The content may not correspond to users' actual queries or search intentions.

By failing to address these issues, businesses are missing out on a significant amount of organic traffic (and revenue). The digital landscape is competitive and without the right strategies and tools, even the best content can find itself buried in the depths of search results or, worse, not appear at all.

Discover Decannibalize - your solution to these complex and often overlooked SEO challenges.

Introducing Decannibalise: Your Ultimate SEO Solution

With Decannibalize, you no longer need to sift through tons of data, manually checking for cannibalisation or invisible pages. Our tool is specifically designed to identify and rectify these problems, ensuring that your pages rank where they should.

Automated detection

Find cannibalising pages with a single click. No guesswork.

Actionable advice

Receive clear, easy-to-follow recommendations for solving problems.

Track pages to zero print

Find out which pages are underperforming and why.

Maximise the page's potential

Make sure that each page targets a unique and relevant keyword.

Boost organic traffic

Higher rankings mean more visibility and more visitors.

Improve the user experience

Direct users to the most relevant page for their search.

Increased ROI

Increase conversions by optimising the visibility and relevance of your site.

Ready to Dominate Search Results?

Stop letting SEO cannibalisation and invisible pages drag you down. With Decannibalise, you have the power to understand, optimise and outperform.

Want to find out more about SEO and cannibalisation?

Read our blog!

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